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Nonstopfresh at fairs in Hong Kong and Madrid


15/12/2017



In the recent period, Aartsen really stood out at Asia Fruit Logistica in Hong Kong and Fruit Attraction in Madrid with beautiful stands.

 

Time and space for acquisition in Hong Kong

Aartsen was very well represented at Asia Fruit Logistica, as Jack Aartsen and Arco van de Klundert had specially flown over to join the Asia Team at this event. As in previous years, the Aartsen stand was very distinctive indeed and once again attracted some surprising interested parties, both suppliers and purchasers. It is important that potential and existing partners are given a chance to get to know Aartsen, as this will allow Aartsen to continue to build its fast-growing reputation in Asia. 

 

UNO promotion in Madrid 

The Fruit Attraction trade fair in Madrid is becoming an ever more important event in the potatoes, fruits and vegetables trade. Each year, it increases in size, with more exhibitors, more visitors and stronger representation by Aartsen. This year, extra attention was paid to Aartsen Asia, with Menno van Breemen and Yama Cheung flying over to be able to inform our many Spanish suppliers about sales in that part of the world. The amount of produce from Spain being sold through branches in Hong Kong is increasing at a rapid rate.

 

Aartsen would be nothing without its suppliers. These partners are the key to our success. They ensure that Aartsen can consistently market its high-quality products at the right time. That is both the foundation of and the basic principle behind the nonstopfresh philosophy. At Fruit Attraction, to emphasise how much we appreciate them, Aartsen awarded the first ever UNO awards to five Spanish partners who support Aartsen. They are the great promoters of the Spanish house brand UNO.